Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alexander Ivanov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Simple app for checking product, I will try to make a habit of using it when shopping!
At least part of the database must be relying on AI generated info because it cites Campbell’s Soup as a Product of Canada. Campbell’s closed their Canadian plant in 2018. The reason why I think it’s an AI fail is because it cites sources, but cites them abysmally wrong. The app tries to offer you Canadian alternatives to products, but the suggestions it gives you are often nonsensical or only tangentially relevant. Nice start, but not ready yet. You’ll end up buying American because of this app.
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