Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IEC GAMES AUSTRALIA PTY LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I recommend it for green minds "You'll understand" Quite entertaining, I don't complain about the ads but some just keep playing without the option to skip them, I don't know if it's a mistake but I don't have audio so I would like to some audio option like pop, electronic, jazz etc. I don't know, but anyway it's a 10/10, The weekly challenges are acceptable but there is a bug when giving you the key or diamond prize.
The concept itself isn’t anything special. Chances are you’ve played 20 other games exactly like this one with a different coat of paint. It feels like a Frankenstein’s Monster of mobile shovelware games buried beneath a mountain of “optional” ads, which is where my main complaint is. Progression in this game is ridiculously slow and tedious if you don’t watch ads. Need more tokens? Watch an ad. Need more space for boats and weapons? Watch an ad. Want to merge certain objects? Watch an ad. Do that 4-5 times per game and you’ll be able to progress normally. And, of course, the ads themselves are awful and buggy. I’ve gotten 90 second ads before that break and freeze with 7 seconds left, causing me to lose the reward and restart the game. You’ll likely spend more time watching ads in this game than playing it. Progression is boring, all you do is unlock cards like Archero has. Nothing feels earned and getting those cards is stupidly slow, unless you watch 90 seconds of ads every game. Also, gameplay itself is just bland. I never feel like I’m actually advancing in the game when I get new abilities. All of them are just “increase damage” or “increase dodge rate” but I genuinely never felt like those made any sort of difference with my play style. I’ve selected the missile perk plus some upgrades to it every chapter and I think I’ve only seen a missile get launched once. Damage rates barely increase and I don’t think I’ve ever seen a dodge occur. They are likely happening, but there’s barely any satisfying visual to demonstrate that. This game needs a lot to stand out and be better than other merge games. Ironically enough, I stopped playing this one because a game I saw in one of the ads was more fun so I switched over to that one instead.
I’ve played a lot of merger games and the problem is forced ads and lots of micro transactions. I’ve been playing this game for several hours and I’ve only run into about 4 forced ads the rest are just there to help the player and army forced. A few things I would add is a daily reward system for coins and gems. Also I would make it easier to get the new ships increase the gems and coins obtained or make it easier to get more of them. Lastly I would add more ships, and more unique level backgrounds such as a heavy storm or ambush that’s adds in unique effects or with the ambush a group of three to four ships that you have to prepare for.
Embark on an endless journey of naval warfare in Inventory Merge Combat! Your mission is to build the strongest fleet possible by strategically mergin...
| Name | Price | Type |
|---|---|---|
| Diamond 2 | $2.49 | One-time |
| Fast Forward | $3.99 | One-time |
| Chapter Deal | $3.99 | One-time |
| Diamond 3 | $3.99 | One-time |
| Litmited Offer Premium Pack | $4.99 | One-time |
| Welcome Bundle | $4.99 | One-time |
| Welcome Bundle | $6.99 | One-time |
| Premium pack | $9.99 | One-time |
| Diamond 4 | $9.99 | One-time |
| Diamond 5 | $24.99 | One-time |