Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Liverpool · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m an animal physiotherapist and also a canine fitness trainer and I recommend everyone use this app. If your dog is young and looks great, set a reminder for every 6 months to take the mobility questionnaire. It can be easy to miss small changes! It’s best to regularly take objective measures such as this.
DogMA is a research-backed app for owners to assess their dog’s mobility and share their results with their healthcare professionals. #LifelongMobilit...