Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin Myung · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
But what is the “gift” icon for and why does it never open?
I have an 8 & 9 year old and this app is a lifesaver. There are times when we just have to go. Every store we have encountered has been super nice and helpful to our plight. I highly recommend this app.
Had to redownload the app after a near-miss in the Lower East Side. Happy to say that the app has SIGNIFICANTLY IMPROVED since my last … emergency. Great tool to have in your tool belt, so download this app now before you need it in a crisis!
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