Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗No WiFi Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I decided to trust the developer response to others saying the update would make restoring easier, so I went ahead and updated today. I originally got this during a promotion, and am supposed to have an ad-free version. As a thank you for updating, I was promptly bombarded with a pop up video ad for an app with consumable in-app purchases - despite being a lifetime owner of this app, I was greeted with a pop up ad instead of a restore button. Finally after sitting through their video ad, I was able to restore. (I think). I played a few rounds of a game, and a (quicker) AD for some other game of theirs popped up!!! There is also an ad button in between the different game options, that if you click accidentally it takes you to the App Store. In the supposed lifetime ad-free version. To make matters worse, the app froze within the memory matchup game and then later the hand slap game. This is all within 5 minutes of updating the app and restoring my lifetime offer. I had to swipe out of the app completely and then reopen it to get the app to work, it completely froze. I plan on deleting this from my device after submitting this review, because either the dev is being dishonest, or this is a low quality app with bugs.. neither of which I want to deal with.
Just like other people have commented, the “free lifetime unlock” isn’t possible, because an ad for a different game plays continuously without any way to exit it. Get your act together, developers!
The developer is offering lifetime access to the app in order to push downloads & asking for 5 star ratings. They then push an update that introduces a paywall in order to inflate their ratings with five-star reviews. This behavior is deceptive and appears to be aimed solely at increasing downloads and user numbers. Such practices are fraudulent, and this developer should be held accountable for their actions.
DuoPlay brings you a collection of exciting 2-player games to enjoy with your friends, family, or partner on a single device. Compete in fun, engaging...
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