Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Somon Air · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can’t book flights in this app (Apple Pay doesn’t work, nor does any US credit card, and I’ve tried multiple). And, get this, you can’t check in to the flights that you book in this app! What is this app even for?!?!
Официальное приложение авиакомпании «Сомон Эйр». Гостеприимство – наше наследие! Официальное мобильное приложение авиакомпании «Сомон Эйр» Сомон Эй...