Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ThoughtFull Enterprises, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app takes a controversial issue and breaks down the reasons for or against it AKA the yes side or the no side. The information presented to make a case for each side are FACTS and never opinion which is truly invaluable in a world where misinformation is rampant and the ability to think critically has been largely lost. This app is the future of independent thinkers.
Misinformation is everywhere. With Pano, you can quickly see the facts and both sides of important issues. And you can make your voice heard by voting...