Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hedgeye Risk Management, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The layout is not as clean as the old hedge I RTA app. It does have all of the other research alerts and updates, but the format is not as clean. Things like portfolio solutions have to be hoard or something they scroll to see the text. The graphics take up a lot of space which again forces scrolling to see the information or additional taps. The concern I have most is that I often have to restart the app in order to get the latest update. There are some bugs which don’t allow it to work consistently and take some time to correct. Otherwise, it’s nice to have all the information in one place even though it takes more work to get at it.
5 stars for research and access to data from the platform. I’ve been a subscriber for a few years. I’ve appreciated their macro insights. It’s nice having everything in one place, without needing to navigate the website or click through multiple emails a day. It’s nice having the app and it’s brand new so will hopefully improve. Right now, the UI needs a little help. There are no settings, so the font size and layout means I’m scrolling left and right a lot to see a full table or paragraph, even on a large format phone. I couldn’t control it with system font size nor in the app. Would also be nice to flip between night mode to day mode instead of all black background all the time. There is a bug where I get a notification, click it, and then when the app loads it just hangs. Never showing me content. Also. If I’m subscribed macro show, just give me the charts and content inline in the app please instead of linking me back to the browser. You guys are NEALRY there. Will be a great app when it’s finished.
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