Edits: Video Editor

Instagram · iOS + Android

Edits: Video Editor

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified#72 US free chart · 2026-10-22
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

The store evidence

Storefront essentials

View on the App Store ↗

US store price

Free

US rating

4.8 / 5

US rating count

96,486

Current version

452.1

What’s new

2026-10-21 · Developer notes

A new canvas for photos. Plus 50+ new effects. • Carousels. Mix photos and videos on a multi-slide canvas, add text and layouts. • 50+ new video effects, including in and out animations. • Kits. Save your colors, text styles, caption styles and audio as one set, then reuse it. • Popular topics. See what your followers are into. For accounts with over 10k followers. • Audio links. Link viewers to the track behind your reel.

Store metadata collected 2026-10-22 UTC · US storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.

Screenshots

Edits: Video Editor screenshot 1Edits: Video Editor screenshot 2Edits: Video Editor screenshot 3Edits: Video Editor screenshot 4Edits: Video Editor screenshot 5Edits: Video Editor screenshot 6Edits: Video Editor screenshot 7Edits: Video Editor screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Edits: Video Editor Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.00

Revenue Trend

$2K
Jan 26
More data needed to show trend

Downloads Trend

13.0M
Jan 26
More data needed to show trend

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
4.0M
Rating
4.8 ★(33,199)
🤖Android
Revenue
$1.0K
Downloads
9.0M
Rating
4.6 ★(641,673)

Rating Distribution

4.8
★★★★★
96,486 reviews
5
4%
4
2%
3
3%
2
9%
1
83%

Top Countries

🇮🇳 IN🇧🇷 BR🇺🇸 US

Rankings

Global Rank
#128
Category Rank
#12
Supported Languages (31)▼
CroatianCzechDanishDutchEnglishFinnishFrenchGermanGreekHIHungarianIndonesianItalianJapaneseKoreanMalayNorwegianPolishPortugueseRomanianRussianChineseSlovakSpanishSwedishTLThaiChineseTurkishUkrainianVietnamese
App Details▼

Make videos you’re proud to share with Edits, the new video creation app from Instagram. Edits is a free video editor that makes it easy for creator...

iOS App ID
6738967378
Android Package
com.instagram.basel
Content Rating
4+
Min OS
16.3
Size
191.7 MB
Publisher
Instagram
US