Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cool Calc Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I should have noticed there were no reviews. This scanning app is free, however to use the results to do any planning you must purchase a separate subscription to a different app from the same company. The subscription model and purchase model per project is deceptive. Any attempt to start over requires purchasing a new project. Don’t bother with the single project purchase. You will need to try multiple attempts. It looks like you can start over and redo your work within a project. However, that is not the case.
Free Scanning — Paid Web Features This iOS app is a companion to CoolCalc. Scanning is free. To use your scan results for ACCA Manual J, Manual S, or...