Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nebih Basaran · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game seems like part of a game. Why does the store never unlock? Why does the tutorial never end? Why does the enemy produce soldiers twice as fast as me? What is the point upgrading warrior/archer if you can only produce one at a time? And they all act the same. You can't keep your archers back and send your swordsman in. It's still fun but gets boring fast for a lack of other things to do.
It’s really fun for being such a small game. My children and I loved playing it.
Command your units with a single tap and conquer enemy kingdoms. Easy to learn but challenging to master, One Tap Army combines strategy and quick th...