Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗YAUHEN BAHDANOVICH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I passed after using this as a review- however, this doesn’t include scenario based questions and that would be helpful as that was a lot of what I got on my exam.
It’s really easy to guess these questions because 90 percent of the time the correct answer is the longest one. I don’t even have to finish reading the question. I pick the longest answer boom it’s right. I would be more mindful when writing these questions/answers. The ANCC website practice tests are 10x harder. I’m nervous that this will not be useful practice when I go to take my test in a few days. I have wasted 35 dollars paying premium. Great concept.
The information, layout, and various study/test options are perfect! I love being able to do the random questions, track my progress, see where I need to improve, etc. The only thing missing is an option to use this app on a computer, instead of just limited to the phone. Keep up the great work! Thank you!
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