Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rudolfs Lacinovs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love it but the other ones are just better but I had other ones that I liked so I was just looking at a YouTuber…they were playing 12 locks so I wanted to play it again but it was too hard so I just got a little hint and skipped some. So yeah
I saw one of my fav YouTubers play this and it looked fun so I downloaded it and it for sure lived up to the expectation. But me personally I just love brain games🫶🏽
I saw a YouTuber play this and thought it would be fun to check it out and oh my got that was the best choice of my life I downloaded all the other ones after this one and now I’m adicted. 5 stars
Dad and Lisa love to travel. This time they are going on a space adventure. But if they can open the rocket, because the Dad by habit locked it on 12...