Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mikhail Akopov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It gives scores to each thing you're comparing and it's super easy to use, I seriously recommend it
This is such an easy app to use!! I used it to create a pros and cons list of the apartments I was interested in. It was so much easier than writing it out. Also, I tried other apps and they were either confusing or did not allow me to add the variables I wanted. The only thing I would recommend is to add a higher scale.
Great app!
Pros n Cons - simple yet powerful decision helper. List all factors and set their importance. List all options and assess them for each factor. Opti...