Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Breathwork · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The meditations are good but the app is over priced. There are only a few recorded sessions. They rotate new ones in eventually but they remove some. They should have a big library for this price. The screenshots here look like they have a variety of offerings they’re all very similar and the same facilitator. They have a long list of facilitators but none of them has any content. There are no events or other things all those pages are blank. And the get started session it doesn’t mark them or anything if you’ve done them so you have to keep track of where you’re at yourself. It’s a poor user experience. Then if you like one you have the risk they’ll take it away. And why? If you’re paying this much you should have access to the whole library or live classes or teaching. I thought the price was a mistake for a while. I do like the breathing exercises but for this price I expect more content.
At first there were some issues with it shutting down mid journey. They have made so many improvements the app is head sand shoulders better than when it started. They’ve been so responsive and made improvements with feedback. And the pricing has matched is scaled improvements. It’s so much more than just a meditation app. The work put into these recordings includes biaurnal beats, subliminal NLP and breath techniques for literally ever level of transformation your looking for. It’s not a perfect substitution for breathing live with a facilitator, but it’s an incredible pairing to practice at home what you work on shifting with space holding. This is how muscle memory in somatic change really happens.
I was skeptical. I was scared. I was a mess in many ways. This practice has honestly been life changing. I’m 3 weeks in & feel so much better and so wildly changed. I can’t express how grateful I am. If you’re looking for something that really works to help you move past - for once and for all - the things and stories and reactions that hold you back and haunt you beneath the surface everyday I highly recommend giving this a try. Even though I’m decently fit and healthy I was a bit nervous about the breath holds. I’ve managed that by just holding for as long as I feel comfortable, I haven’t really gone past that at all which means I’ve mostly maxed out at 130 and even though I’m sure I could go farther I don’t really have any desire to do that and at least at this point and from the results I’ve experienced I don’t see a need to go longer than that. Maybe someday I will feel differently.
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