Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shoukat Rahman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's just a clicking machine to generate ads. Ads everywhere every second. 0/100 experience wouldn't recommend to anyone. Every time I got an ad in between levels I just closed out of the game completely.
It advertises itself as if it’s some organizing game but really it’s just a bunch of lazy, not very satisfying puzzles that I don’t even consider puzzles because of how boring they are. 0/10, Onika did NOT eat burgers.
There are ads after every 2 challenges. That’s a 30 second ad every 1 minute. It is very annoying. Other free games don’t even have this many ads. After 6 challenges, I deleted the game. And they are not difficult.
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