Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Joseph Albanese · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not only does this app have a great design and layout, it is a joy to use. Saw this on “Hidden Gems of the App Store” and decided to download. There is a payed option, but it’s not too intrusive. There is just enough locked behind it to make me consider paying for it, but not too much to the point that it removes in any way the necessary features of the app.
I downloaded this app after reading about it on 9To5Mac. It looks pretty but it has a subscription or a very high price (for what it does). There are plenty of free tools to get the job done and most people don’t care what color their QR codes are (although the free tools have this option). The price is an insult to customer intelligence. On top of that the “free” version is useless. QR codes can’t be saved. So it’s basically an ad.
This is the best I’ve ever seen. Simple. Easy. Stylish. Only if it had Shortcut or share sheet support so I could easily share links in person without having to give out a phone number etc… but then I’d have to figure out how to give it a sixth star.
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| Name | Price | Type |
|---|---|---|
| Monthly | $1.99 | Monthly |
| Monthly | $1.99 | Monthly |
| Yearly | $14.99 | Yearly |
| Yearly | $14.99 | Yearly |
| Lifetime | $19.99 | One-time |
| Lifetime | $19.99 | One-time |