Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Icelolly Marketing Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve just call for an holiday offer seen on this website and first of all the operator started with all sort of questions without listening at all what was my interest for, then after the operator finally found the offer i was looking to, whilst on the website it is written the offer is valid from a certain airports and for certain selected dates (which were actually suitable for me) and that the children up to 12 can stay free, the operator at first told me that only the children under 5 could stay free, then that the children can stay for free but have to pay for the flight (which would have been ok for me) but eventually that only one children could stay free (although on the website it is written that for each adult one child can stay free and we are 2 adults with 2 children) and that this location would be expensive on that days since the school are closed for holidays (and again, we were talking about August and that’s true, but on the website it is clearly written how much would be for August and that would have been ok for me. At every of my rectifications the operator replied with a rude tone of voice and the attitude like I wasn’t understand nothing so I’m going to say which was the offer I was asking for just for showing I’m not (still) crazy and what I’m referring about: Crete: 5 Star All Inclusive Holiday with Spa, Private Beach & Kids Stay FREE On top of that, during the call I could hear the operator’s colleagues chatting and laughing, which makes me hang up the phone. A totally disappointing and wasting of time, I wouldn’t put my trust in that ‘agency’.
Called to book a holiday in Egypt was told that they had space in their most popular English resort with free transfers ! Hotel was a death trap ! Didn't get free transfers and left stranded at the airport ! Had to change rooms at the hotel 3 times as we had live wires exposed in nearly every room ! Light switch facing the shower head actually in the shower hotel miles away from beach ! Only English and here ! Hotel food rubbish ! And I was told this was the best they had to offer !!! Would never recommend or use this company ! App is also terrible! No clear pictures or realistic views of what you are ending up with
Used this a few times to go on holiday never had any problems with it at all and got a great price good app
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