Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jerry Lee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is simple and easy to use journaling app. I like how it doesn’t have ads while it’s free.
One of my favorite things to do is journaling but sometimes I just can’t do it physically and need an easy way to do it on the go. Emoji Journal makes it super easy to type a quick thing or two about my day and associate an emoji with it. It’s so fun looking back to see the different moods and experiences I had. I would recommend this app to anyone who is a fan of journaling or just wants to keep tabs on their daily life!
Capture your mood, your day, and your emotions in a simple, fun, and expressive way. Emoji Journal is more than just a diary; it's a visual journey o...