Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Trinh Mai Luong · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I get ads so much during the process and I decided to uninstall because of it. It’s very hard just to find if your over weight or underweight. Now that we have google and ai we don’t need this app because our other options don’t require a million ads
It doesn’t work at all, and there’s so many adds that you can’t close which make it totally unusable. I put in my weight and the information and it just brought up a picture which was probably just another pop up ad. This app is nothing like the adds 👎🏻
You need to put in KG, NOT POUNDS. It has way too many ads, but its fine.
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