Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TRUSTEES OF THE PUBLIC LIBRARY OF THE CITY OF BOSTON · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sorry but this app is just garbage. I can’t find the books checked out to me anywhere in the app, I can’t open them in Kindle, and I can’t browse the entire library (by category), just the new acquisitions. And it doesn’t sort series by number. And you can change the color at night to dark — but it doesn’t change the app’s borders which remain bright white (and there’s no full screen option). A monkey could’ve designed a better app. Did BPL’s tech person design this app by him/herself or did an actual app designer get paid for this? If so, BPL — you should ask for your money back.
I’ve been wanting a BPL app for over a year, so I’m extremely happy there is one now! It’s really straightforward to use, but there’s one thing I can’t seem to figure out. You have to make an appointment to go pick up books, and I can’t find how to do that in the app. But overall I’m so excited that there’s an app now!
Covers all the basics, with management of your BPL account being very useful (e.g. renewing on the go). It is annoying that the UI is unresponsive until the "recently viewed" carousel has loaded, when I never look at it.
Use BPL To Go to search titles, manage your account, check branch hours, and find out what's happening at the Boston Public Library. Features: • Qui...