Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blue Ox Family Games, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I completely agree with Whoever59! For a long time, Red Herring was among my favorite games. Visually appealing and straightforward, the brilliant simplicity and overall concept behind this unique word sorting puzzle challenged my inner wordsmith and encouraged left-brain thinking and creativity. Having completed its generous offering of free (and ad-less) puzzle packs, I continue to play the (also free) Red Herring "Daily Challenge". In recent months, however, I am finding this game to be increasingly frustrating as more and more puzzles involve absurdly esoteric categories and far-fetched and forced connections between words. (As a side note... Due to the nature and structure of this game, I assume it cannot be computer generated; so I wonder if its creators have simply run out of ideas for categories, which would explain the decline in quality. Just a thought...)
Within the first set of free puzzles, there’s a lot of confusing puzzles that just don’t make sense. Like for instance, I’m on a puzzle right now where one of the categories is bovine (cow). For options if answers, there cow, zebu, yak, bison, and ox. But somehow, ox isn’t an answer. Even though an ox is bovine. And in the same puzzle, precipitation is the category with the possible answers of drizzle, sleet, snow, hail, and rain. But somehow, rain isn’t an answer. When rain is literally water falling from cloud, the most well known word relating to precipitation. I’ve noticed a lot of these instances in just the free version, where there are answers that clearly fall under the category, but they’re the red herring words. I also find it very odd that each puzzle onward costs $2. I’ve never seen a game put such a high price point. Usually games will have a free version, and a $5 version. I just don’t see how they’d expect people to pay for +$40 for the full game.
I absolutely love this game. It’s almost impossible to do the hard level alone but I love to sit with my family and try to solve it. It’s great because everyone brings something different to the table and it’s fascinating to see how different everyone’s brain works. We have one person read the words and another looks up words we don’t know. It’s great to play at large family gatherings because all the generations see the puzzle differently. I would love to see a version with simpler words for younger children. I could see this being a great way to get kids into reading more. Learning the definitions to the words is key. Would be great on a road trip with older kids and adults.
Red Herring is the word connections game. How to play: 1. Make the connections and group words into categories. 2. Look out for the Red Herrings, p...
| Name | Price | Type |
|---|---|---|
| Curiosity - 50 Puzzles | $1.99 | One-time |
| IQ - 50 Puzzles | $1.99 | One-time |
| Renaissance - 50 Puzzles | $1.99 | One-time |
| Serendipity - 50 Puzzles | $1.99 | One-time |
| Brilliant! - 50 Puzzles | $1.99 | One-time |
| Allegro - 50 Puzzles | $1.99 | One-time |
| Spelunking - 50 Puzzles | $1.99 | One-time |
| Unlimited Hints | $2.99 | One-time |
| Older Daily Puzzles 2014 Jul - Dec | $3.99 | One-time |
| Quantum Leap - 175 Puzzles | $4.99 | One-time |