Red Herring

Blue Ox Family Games, Inc. · iOS

Red Herring

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Red Herring screenshot 1Red Herring screenshot 2Red Herring screenshot 3Red Herring screenshot 4Red Herring screenshot 5Red Herring screenshot 6

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Red Herring Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.7 (47,805)

Rating Distribution

4.7
★★★★★
47,805 reviews
5
1%
4
1%
3
3%
2
14%
1
81%

Top Countries

🇺🇸 US🇬🇧 GB🇨🇦 CA
Reviews (3)
★★★★★Miss reedow4/1/2025
Not Your Mother's Red Herring

I completely agree with Whoever59! For a long time, Red Herring was among my favorite games. Visually appealing and straightforward, the brilliant simplicity and overall concept behind this unique word sorting puzzle challenged my inner wordsmith and encouraged left-brain thinking and creativity. Having completed its generous offering of free (and ad-less) puzzle packs, I continue to play the (also free) Red Herring "Daily Challenge". In recent months, however, I am finding this game to be increasingly frustrating as more and more puzzles involve absurdly esoteric categories and far-fetched and forced connections between words. (As a side note... Due to the nature and structure of this game, I assume it cannot be computer generated; so I wonder if its creators have simply run out of ideas for categories, which would explain the decline in quality. Just a thought...)

★★★☆☆Ruqo3/1/2023
A little confusing sometimes

Within the first set of free puzzles, there’s a lot of confusing puzzles that just don’t make sense. Like for instance, I’m on a puzzle right now where one of the categories is bovine (cow). For options if answers, there cow, zebu, yak, bison, and ox. But somehow, ox isn’t an answer. Even though an ox is bovine. And in the same puzzle, precipitation is the category with the possible answers of drizzle, sleet, snow, hail, and rain. But somehow, rain isn’t an answer. When rain is literally water falling from cloud, the most well known word relating to precipitation. I’ve noticed a lot of these instances in just the free version, where there are answers that clearly fall under the category, but they’re the red herring words. I also find it very odd that each puzzle onward costs $2. I’ve never seen a game put such a high price point. Usually games will have a free version, and a $5 version. I just don’t see how they’d expect people to pay for +$40 for the full game.

★★★★★PGM52912/30/2022
Family Fun

I absolutely love this game. It’s almost impossible to do the hard level alone but I love to sit with my family and try to solve it. It’s great because everyone brings something different to the table and it’s fascinating to see how different everyone’s brain works. We have one person read the words and another looks up words we don’t know. It’s great to play at large family gatherings because all the generations see the puzzle differently. I would love to see a version with simpler words for younger children. I could see this being a great way to get kids into reading more. Learning the definitions to the words is key. Would be great on a road trip with older kids and adults.

Version History (71)
2.6.06/3/2026
2.5.1010/6/2025
2.5.94/9/2025
2.5.811/26/2024
2.5.710/29/2024
2.5.66/7/2024
2.5.55/21/2024
2.5.45/14/2024
2.5.33/20/2024
2.5.23/3/2024
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)
English
App Details

Red Herring is the word connections game. How to play: 1. Make the connections and group words into categories. 2. Look out for the Red Herrings, p...

iOS App ID
663596265
Content Rating
4+
Min OS
16.6
Size
90.4 MB
In-App Purchases
Yes
Publisher
Blue Ox Family Games, Inc.
US

In-App Purchases (10)

NamePriceType
Curiosity - 50 Puzzles$1.99One-time
IQ - 50 Puzzles$1.99One-time
Renaissance - 50 Puzzles$1.99One-time
Serendipity - 50 Puzzles$1.99One-time
Brilliant! - 50 Puzzles$1.99One-time
Allegro - 50 Puzzles$1.99One-time
Spelunking - 50 Puzzles$1.99One-time
Unlimited Hints$2.99One-time
Older Daily Puzzles 2014 Jul - Dec$3.99One-time
Quantum Leap - 175 Puzzles$4.99One-time