Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matej Koval · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It did not do anything to my phone speakers and there is still water in them
To get the sound that’s supposed to push water out of the speakers to work, you have to watch ads—two videos. Near the end of the second ad it just freezes, and it does this every time. Basically, you watch the ads, yet even after that you can’t launch the sound to eject water from the speakers. A brazen scam!
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