Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Xiamen Yiniao Game Technology Co.,Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First character that appears is a “cross-dressing fetish”. SERIOUSLY?! Cross dressing is not a term that exists anymore and it certainly is not a fetish. A fetish is a sexual thing. This game is marketed for children four and up. Totally not appropriate for children. As soon as I saw this horrific excuse for a game, I deleted it immediately. I will also be reporting it to Apple for removal.
opens with transphobia played as a joke and just gets worse from there
The developers CLEARLY wanted to push an agenda in the game by making one of the mentally unstable character’s illness is having a “ Cross dressing Fetish “, absolutely implying that people who dress differently are mental and sexual people. This is also for 4+ and I could never want kids to see this type of thing and be exposed to such hate and also FETISHES, they might be curious about the meaning and see that a fetish is a SEXUAL NEED that people enjoy, and it’s disgusting to show kids not only that but also to be weirded out by people who originally aren’t their sex at birth dress the way feels comfortable.
Welcome to Serenity Isle Hospital. Do you feel that people around you are not quite mentally normal? In this hospital, you can treat those abnormal me...
| Name | Price | Type |
|---|---|---|
| DIAMOND1 | $0.99 | One-time |
| Newbie Pack | $0.99 | One-time |
| DIAMOND2 | $4.99 | One-time |
| Finance Manager | $4.99 | One-time |
| Posh Pack | $5.99 | One-time |
| NO MORE ADS | $9.99 | One-time |
| VIP pack | $9.99 | One-time |
| DIAMOND3 | $9.99 | One-time |
| DIAMOND5 | $49.99 | One-time |
| DIAMOND6 | $99.99 | One-time |