Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Frunzik Ghazaryan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you don’t pay, this app won’t do anything for you. Ask it to generate an image, any image at all and it will ask you to pay for premium. So why is the app free to download?
It’s okay when it works. I’ve made some pretty cool pics, but I’ve had to restart my phone 3 times now.
Couldn’t even make one image on mobile without it locking me to the subscribe screen. I searched and searched for a way. I won’t fiddle any longer
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