Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗YAUHEN BAHDANOVICH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This may be a nice study app, but it leaves too much open in questions. There is often not enough in the description or question to actually learn from. There is a free option of 1 question a day, and 10 skill questions like a test. Otherwise it's weekly subscription for $6.99 or monthly $12.99. There is no way to review or study, it's only multiple choice questions. It will tell you if you picked the right answer but after you leave the page, it's gone.
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