Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aaron Mulvihill · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Excellent app, very useful for students (especially 2nd level). Very user friendly and intuitive. The ability to create your own cards makes it highly effective for implementing differentiation for students of varying educational needs. 100% will be using in my teaching going forward and recommending to students. A function whereby a teacher could create a class group to which students could be added (or subscribe too) and cards could be assigned by the teacher would be an extra function which would also be valuable from a teachers perspective
I loved the concept - such an easy and fun way to learn.
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