Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aachen-Laurensberger Rennverein e.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Instead of taking paper print outs along for the CHIO I thought I'd use the app. This is 2017 after all. Except the app crashes at the slightest provocation. Such as daring to click on any of the links under News. Apparently the issue is that a number of the servers on the back-end aren't yet online (it *is* still a month away after all), but that's where this thing called "error checking" and "exception handling" comes in. Show me a polite popup, don't just crash back to the iOS. What happened to German engineering?!
Discover the CHIO Aachen With the official smartphone app for THE international sporting event at the Aachen Soers, you won't miss a thing. It is the...