Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jalpa Jagani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
lots of ad
If you are going to put out a trial version of your app and have ads in the free version no problem - but when the ads are so ubiquitous and obnoxious you can’t even use the app, why bother? The app is feature limited unless you pay - again no issue with that. But you provide no reasonable way for the user to even evaluate! Why not give the user a true trial period - even if you don’t enable the paid features - before the ads kick in? Six minutes after opening the app I saw almost no product but at least 7 or 8 obnoxious and long ads that are the deceptive type - meaning they dominate the screen and trick you into tapping by intermixing with the actual product / app! It seems this developer doesn’t care about selling an app - he just wants users to download so he can get clicks - yes, clickbait. Also reported to Apple. Don’t waste your time downloading this garbage.
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