Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pinal Goti · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My name! This game was so bad,there’s too many ads I couldn’t even write my name… bye
This app is terrible. Every single time it open up the app it give me an add and every time I click on something it gives me an add. It doesn’t let you do anything on it, like it says it does. This app ifs horrible, do not get his app, I do not recommend.
This is horrible. Once I downloaded it, it gave me a pop up that i should install a security app, and my heart dropped. I didn’t know this would happen. Plus it gives you adds and you need to pay. LIKE BRO I JUST WANT TO PUT MY NAME!😡 It is not a good app, not even good. WHY IN JESUS’S NAME WOULD DO THIS!!?? NOT A RECOMMENDATION!
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