Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cleto May · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hello, my name is Brad. I am a blind and visually impaired person who just downloaded this app. A few minutes ago I use a screen reader on my phone called voice voice reads text on the screen and the way you have your app laid out. It’s not very accessible to me with voice like how like this is an example swipe and it will say hunger then I’ll swipe a few more times and they’ll say unpronounceable unpronounceable unpronounceable then I’ll click on the feed healthy food button and I can’t tell if it’s doing it. I click on it like three times and it says your pet is busy right now. I think what you should do is for like for the meters hunger, happiness, and health. You should just say like for example, hunger 100% or 75% same for happiness and health. I also think what you should do is make the app send notifications to the user when the pet needs something, it’s the same as the plane I think you should do when you click on the feed healthy food button or play fetch a pop-up or drop-down list should come up and I should be able to swipe and tap on the items that I want to feed my pet or play with it and when my pet doesn’t want to be played with or fed, it should say either your pet full or your pet is happy access means just being able to use things
Dive into the heartwarming world of 'Virtual Pet', where you can nurture your own digital companion. From feeding and playing to exploring different a...