Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gospel Learning Org, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very well pleased with the information and organization. When I was serving my mission I had a whole journal dedicated to topics of the gospel that came with scriptural/gospel library, and preach my gospel references and it was all organized similar to this app. Since downloading it I no longer see a point to reference my notes. Although I haven’t seen anything from preach my gospel on here so maybe adding that would be interesting as well. I’ve also wondered who created this app and if you possibly work for the church? How do you find these references? Could I send you a few files to help with combating critics and bashers? Once again. I’m beyond impressed with this. Keep it up!
Title text formatting in some of the critics sections make it so you cannot expand to see the whole topic.
Overall, this is a much-needed resource for bringing current scholarship and apologetics to the layman level. This helps mitigate the obstacle that can be rigorous academic papers and dense scholarly works by presenting that research in more easily-digestible forms of content. That said, the app is not perfect. I’ve been using it here-and-there for roughly a week now, and here are some of my observations: The name. I love “Defend The Faith”, conceptually, but it executes poorly due to the much older, more prevalent meaning of the abbreviation, “DTF”. Please workshop an alternative so we can avoid the unfortunately coincidental abbreviation. Badges. The idea of badges is great! They help incentivize use of the app, which is always a good thing in the context of building faith. However, it isn’t quite clear how the “Promote” badges are earned. What are the milestones that each badge level celebrates? This is not explained in the badge descriptions. Profiles, following/followers, etc. It took a bit to figure out how to follow other profiles, but after some clicking around I was able to make some headway and figure it out. Perhaps there’s a way to make it clearer or easier to follow other users? Some functions of the app appear to depend on this feature, such as the “Friends & Family” feed and the “Following” badge. Progress tracking. What is the feasibility of implementing an external indicator of how much progress you’ve made in a module, aside from the orange circle/green check that exists in the “Learn” section of a module? This could help users streamline their consumption of the content, so they know exactly where they might need to pick up reading again if they’ve taken a break and forgotten their place. Bookmarks. Speaking of forgetting their places, is there a bookmark function implemented into the app? I could not tell if there was, but it may be worth considering given the wide range of topics and materials presented in the app. Functionality within a topic. You may wish to revise the functionality of certain parts of the app. For instance, in the “Heavenly Mother” topic under the “Critics” section, none of the criticisms and answers can be fully read because of the formatting of the titles; they push the button that allows one to read more outside of the clickable area. I haven’t perused every section yet, so it is possible that this is not the only instance of this problem.
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