Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FootballU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The concept is great but lots of holes in the functionality of the app, when trying to print for wrist bands its hard to get it to print in the order that you want. Sometimes saving plays with certain markings don’t always stay when you pull the play back up. Overall I could see this app being really good but there’s work to be done on some things.
New to the sport and used this app to learn the plays quickly. I still use it to be prepared each week for each practice and game.
It seems like this app just tapped in to an untapped market. If you are in high school or college and want a way to easily learn plays without having to lug around a playbook or draw arrows on a whiteboard, this is the app for you. If you are a coach this is a no brainer. Imagine your players learning what you want from them on the fly, no hassle, as easily as opening an app. The quality of life this app provides for teams is unmatched, and I think it will be a staple once it is established and fully recognized for what it provides.
Welcome to FootballU, the ultimate football playbook and team management platform for coaches, players, and teams at every level. Use our FREE whitebo...