App Profile: Unexpected Italy

Turn your trip to Italy into something truly unexpected and meaningful. 

Download the Unexpected Italy app and explore the country like a local, with curated digital guides that connect you to authentic people, places, and traditions while supporting ethical, sustainable businesses.

From handpicked artisans and producers to local eateries, accommodations, and one-of-a-kind outdoor routes, everything inside the app is recommended by locals, and trusted by travellers.

Whether you're hiking across natural trails, cycling through scenic routes, or tasting your way through a new region, Unexpected Italy helps you dive deeper, go slower, and travel better.

** KEY FEATURES **

PERSONALIZED EXPLORATION
Discover lesser-known destinations matched to your passions as well as exploring iconic cities through their most authentic and off the beaten path routes, avoiding tourist traps and supporting true local businesses.

LOCAL KNOWLEDGE IN YOUR POCKET
Uncover the real stories behind each place with rich cultural insights, curious anecdotes, and seasonal recommendations that only locals know.

NO MIDDLEMEN. JUST PEOPLE.
Contact hosts directly - whether they’re artisans, producers, hosts or chefs - and make sure 100% of what you spend goes to the people who welcome you.

CURATED ITINERARIES
Save time and avoid guesswork with thematic routes built around your interests - from slow food to cycling, from crafts to natural parks, filtered by area, weather, and passions.

SEASONAL FOOD & WINE GUIDE
Forget tourist menus. Taste what locals eat. Our province-by-province culinary guide helps you know what’s in season, what to order, where to try it, and the stories behind each traditional dish and wine.

“Unexpected Italy is the Italian antidote to overtourism.”
— The Guardian

Download the app now and let it be your pocket-sized local companion throughout your journey - helping you avoid tourist traps, discover meaningful experiences, and support the communities that make Italy so unexpectedly rich.