Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ODK Media Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app functions, but there’s several issues: 1) When I try to use chromecast, it says I need to allow the app to access local networks. But when I go to the settings, the option isn’t available. 2) The ads are intrusive. I understand the ads support the app, but it triggers ads even when I want to backtrack to re-watch a scene. 3) No way to sync across devices. I want to watch on my tv and my iPad, but I have to search for my position in an episode, which triggers yet more ads.
I really like the diversity of movies from different parts of the world… Except for the Toyota advertisements that kept freezing at the end.. It’s annoying because if I try to close it and it’ll redo the same commercials. They need to fix the glitch. And another thing is not all movies have English subtitles especially the Japanese food experience.
Wish we could be able to save where we left off and make an account
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