Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pietro Gambatesa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not saying you have to make everything available for free, but it's not a very cheap app, and to not even preview what you're getting..... You could at least let free users viewed dimmed thumbnails without being able to expand any of them or save them, so you could at least decide if you like anything enough to pay money. Unfortunately just uninstalling because I would have considered paying for some retro wallpapers but I want to see what's available first.
iOriginal is an amazing app to explore all Apple wallpapers used by Apple over the years. The app is organized by platform and OS version to offer yo...
| Name | Price | Type |
|---|---|---|
| iOriginal Pro Monthly | $1.99 | Monthly |
| iOriginal Pro Yearly | $9.99 | Yearly |
| iOriginal Pro Lifetime | $69.99 | One-time |