Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Asim Ashraf · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Game seems good but an ad every time add ingredient an ad! Would gladly pay for game or ad removal.
Went to give this game a try and just in the tutorial there is over 4 adds before completing 1 pizza.
Wayyyy too many ads. One after each level may be understandable at MOST, but there is at least 3 or 4 in each level. Ridiculous and makes playing not fun at all.
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