Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗坤 岳 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You have to top up with WeChat or Alipay, or watch advertisement videos to get the so-called energy. You have to pay for the energy to use the AI tools it offers, such as mimic motion, which is understandable. The problem is that the app doesn't tell you how much energy you need to generate a video or image. It uses up all the energy you already have before telling you that you don't have a sufficient amount of energy left, and therefore can't generate a video or image. Even though it doesn't even do the job you asked it to do, it doesn't give you back the "energy" it took away. This is probably because the program is not well developed yet, but it can also be considered as a cheat.
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