Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mike Collier Weather · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve only had this app for a month (November2025) and the accuracy of this app. When I get notifications about wind in the area of Oklahoma where I am at in the moment, I know it is sever wind. If it says thunder, it’s sever thunder in the location I am at. it starts doing what the notification says, there no guessing if l am near by, will I experience the rain for example. It pinpoints where you are so yes if it says tornado I’m trusting the tornado is nearby and can’t wait to see the accuracy take place come tornado season.
I was able to find the way in your app to set up my parents and siblings addresses to notify me. I love it. And I love that you let me customize which notification I want so I’m not getting so many that I miss the important ones. Your alert is how I knew the one on the ground headed towards Salina dipped down to Colcord instead of heading north. Thank you
Thank you SO much, Mike, for FINALLY giving people what they want and need (unlike so many apps) in a weather app. You can open the app and see everything you really want in a hurry on one page. From there, should you want to see more in-depth information, you can find what you want without an Easter Egg hunt, the way so many weather apps are designed. By the way, while I love all of the KJRH news team, and Michael is doing a great job as the new chief meteorologist, you are very missed on traditional broadcast news. I’m thankful you are still keeping us safe and informed via the internet.
After 23 years covering Eastern Oklahoma Weather, Chief Meteorologist Mike Collier is releasing a state of the art weather app to help continue to kee...