Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Balasubramaniyan Thambusamy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is advertised as ERV version. Therefore one would expect the audio to read in ERV. However audio is KJV only. Although KJV is my main and preferred version, I purchased this app to hear ERV in audio. Would love to have a refund.
Easy-to-Read Version Bible (ERV Bible) is an English translation of the Holy Bible. ERV Bible - Easy-to-Read Version - Your Favorite Bible Version!...