Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mariano Tesler · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Appears to be free, but actually $6.99/wk. Ridiculous!
NO! Also make sure they don’t bill you on Apple Pay after you delete it. Check active subscriptions.
Your go-to personal health companion tailored to provide real-time health insights by analyzing your heart rate and heart rate variability (HRV). Our...
| Name | Price | Type |
|---|---|---|
| Weekly with trial | $6.99 | Weekly |
| Weekly without trial | $6.99 | Weekly |