Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Scottish Borders Council · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is pretty helpful. You can of course check the (rather clunky) online tool for your bin uplifts but Scottish Borders Recycles does it for you. So far it has been completely reliable.
For years I’ve struggled to remember where I am and what day it is never mind about the bins. Now thanks to my council tax money being spent somewhat correctly for a change we have progress in my life. Thank you to the geeks that came up with this and for the 500 meetings it took for the people in charge to agree to it. Life changing.
I love this app, I often get muddled up. This is so easy to check
Search for waste materials to learn how they can be recycled, composted, or disposed of, in Scottish Borders Council.