Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mustafa Akbaba · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can't seem to get past the rocket launcher at all, i always seem to get to the last barrier and never get past it. it's an addictive game, but the ads are also a nuisance, having to watch one every single level, when they take about a minute long.
Made rocket launcher very difficult to beat because sniper isn’t ready. Need to add more guns.
Start with a weak weapon and enhance it by combining it with various skills. Destroy enemies as you progress, mastering your skills and preparing your...