Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗digital roots technologies · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the app it worked great at first. Then it suddenly stopped working. I deleted the app and download it again this time having to pay full price. I emailed them three times it took them 10 days to respond with an insufficient answer to the problem.
The face swap feature on this app most of the time doesn’t even work. I bought a year subscription and can’t justify anybody else doing the same thing. I will check back later into this app to see if it works but until then I’m leaving my 1 star review up.
Great app. Still using it.
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