Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lain Dev LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Wayyy better than Google or Apple Maps ‘add a stop’ functionality. On a car trip you can specify a range of time or distance from now that you would want to stop and limit the distance off your route that you have to go to get what you are looking for. Would love to see added functionality to filter the results if they are open/will be open when you arrive, but it is already so good.
Have you ever been on a road trip and wished you could find your favorite coffee shop about half an hour along your route? Ever settled on a lesser fa...