Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anil Akgunes · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Chose the start free trial option and it charged me $20.96 ! Even if i would’ve chose the $2.99 option that wouldn’t equal up to $20.96 so VERY confused as to why i was charged this amount !
There is basically nothing that is free on this app
- the categories are all messed up. A 5-8 may not know who Selena Gomez or Robbie Williams. I picked shapes and peoples name came up. Where are the pictures. Glad it’s a free trial
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