Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MATTHEW STEAD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app: fantastic for ukulele beginners, and experts alike. From tuning your uke, to an encyclopedia of chords, to the growing list of courses that Matt Stead has created, it’s basically like having a ukulele instructor in your pocket. The teacher: Since starting on my ukulele path two years ago, I’ve taken free lessons online with a few different teachers. Honestly, they are all good, but the first time I saw one of Matt‘s videos I was hooked. He is clearly knowledgeable about his subject matter, and is kind and patient as a teacher. It feels like he remembers what it is like to be a new student with all that entails. The number of people that I have recommended Matt’s tuition to grow daily.
You would be hard pressed to find a more caring, knowledgeable ukulele teacher who gives so much music the the Ukulele world. He is a amazing human being!
Your one stop shop for learning ukulele. Join structured courses for beginners through to advanced, plus weekly live jams, fortnightly live lessons, a...