Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marketpoint · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have used for years and when compared to what is on the market this is the best solution out there. The app experience is streamlined and their support team makes every event better.
Not enough time in the day to catalog everything that is wrong with this app. Business card capture does not acknowledge horizontal orientation of business cards. Marginal OCR. Recognized text does not get moved forward to the next page!! No apparent way to delete a parked lead. Can get “trapped” in some screens. I am technically savvy and I don’t think I’m the problem here. I’m going to be begging my BD group to move to anything else. Even paper or Excel would be better.
Another lead solution, another missed opportunity. This app is clunky and difficult to use. Also crashes a lot.
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