Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yasushi Nakano · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I teach a class about aging and wanted a tool that could help stimulate various changes in vision and vision disorders that may be experienced. While this may not be as effective as an app that could be used with a VR headset, it is helpful to create illustrations of what it looks like to lose field of vision, experience macular degeneration, or just to go about life in the wrong prescription. All settings are adjusted on a sliding scale. I found it simple and functional.
Doesn’t work at all
This application simulates symptoms of low vision vision. It can reproduce blur, glare, tunnel vision, central scotoma and nystagmus. It can also simu...