Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Citizens Bank and Trust Company Kentucky · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can’t figure out how to schedule a payment on a specific date as before. Only have a submit option and it pays immediately.
The aesthetic and layout is nice but doesn’t help the fact that app is already crashing and certain task that I’ll usually do on the previous were easy to do with no issue is already so frustrating on this new app that I have to call when I have issue I hope this won’t become a reoccurring in this passing month or this update would have felt like a waste of time
I love the new app!! It was so easy to do a remote check deposit!
Citizens Bank & Trust KY app is your personal financial advocate. It’s fast, secure and makes life easier by empowering you with the tools you need to...